To fill this void, we build and test a framework based on both innovation diffusion and uses and gratifications theories to explain why people participate in VR tourism. Keywordsĭespite the increasing amount of attention paid to virtual reality (VR) tourism and the rising importance of VR tourism, a theoretically integrated model of behavior has not been developed. This study sheds light on why potential tourists visit destinations shown in VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. Limitations of this research study are the number of respondents is small enough that it can not represent the total number of students in Surabaya.Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. The findings obtained from the research are H1, H2, H3, and H5 has significant influence, whereas H4 and H6 had no significant effect. The samples were used as much as 126 respondents and using analytical SEM (Structural Equation Modeling) with LISREL 8.70 program.
The object of research is the student in Surabaya who've been made a purchase on websites that exist online. This study aimed to determine the relationship between Hedonic Motives relation to Impulse Buying through Browsing and Shopping Lifestyle on online shop. Additionally hedonic motivation is the motivation of consumers to shop because shopping is a pleasure to notice the benefits of the product purchased. Impulsive buying occurs when a consumer sees a particular product or brand, then consumers become interested to get it, usually due to a stimulation of the highlights of the store. Developments in information technology are increasing rapidly in recent years have also brought spending in modern retail stores experience any impulse buying when shopping.
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